Thriving in a Modern Veterinary Practice:

Filling Up Your Appointment Calendar

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**NEW DATE- PREVIOUSLY SCHEDULED 3/10/2026**

Are fewer appointments showing up on your practice calendar, even as the demand for high-quality veterinary care continues to grow?

Across practices today, whether solo-doctor clinics or multi-doctor hospitals, maintaining a full appointment book and consistent client engagement is one of the biggest operational challenges. In this session, we’ll explore practical ways to meet pet parents where they are by strengthening your digital presence, re-engaging lapsed clients, and building long-term loyalty with strategies grounded in real-world clinic experience.

You’ll learn how to apply vet-specific technology and data-driven communication tools to attract new pet parents, increase compliance, and lighten the administrative load so teams can focus more on delivering excellent care. Attendees will leave with a clear, actionable roadmap to fill schedules, boost client retention, and enhance the overall health of their practices, all aligned with the shared mission of advancing veterinary medicine and care in our communities.

Speaker: Melissa Tompkins-Lewis, BS, CVPM, PHRca, CCFP

Bio: Melissa started in the veterinary field in 2003 as a vet assistant/receptionist before becoming a practice manager in 2005 after graduating from Cal Poly Pomona with a bachelor’s degree in animal science. She earned her CVPM in 2011, and both her PHRca and CCFP in 2020.

In 2018 she was the Southern California Veterinary Medical Association’s Paraprofessional of the year and in 2015 she was nominated for DVM360’s Practice Manager of the Year.

After working as a full-time practice manager for over 13 years she opened her own consulting company South Coast Veterinary Management Solutions in 2018. She now has the opportunity
to help multiple hospitals all over the country.

She is a published author of multiple articles, and has also spoken at several annual conferences and symposiums. Melissa is highly active within the local veterinary community co-founding the North Orange County Veterinary Hospital manager group, the SoCal Veterinary Manager’s Network, and the Long Beach Area Veterinary Managers Group. She previously served on the SCVMA Board of
Trustees and on the CVPM Board for the VHMA.  She loves helping other managers and team members grow within the veterinary profession. She spends her free time running or walking in 5k’s and half marathons.  She also spends time with her friends and family.  She shares her home with her husband, stepson, and their furry babies.

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