SCVMA and Boehringer Ingelheim Present:

 

Paws-tioning Your Practice-

Utilizing Marketing and Technology to Exceed Client Expectations

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STAND OUT IN AN EVER-SATURATED MARKETPLACE

Do you feel like you offer the same services as most veterinary practices? How are you marketing the differences in care between you and your competitor? Do you tell pet owners you’re a “state of the art veterinary clinic”? Guess what? So do your competitors! During this session, we will dive deep into HOW you can develop or enhance your brand and create awareness via social media channels, your website, and more. Leveraging the latest digital tools can help you better understand your practice’s performance and position you for new growth, whereas not staying current on technology can make you blend into a crowded industry. In this session, get a sneak peek at the newest tech, strategies to help you compete with online retailers, and clear tips on how to improve client experience and retention by meeting the modern, evolving demands of today’s pet owner. You won’t want to miss this one!

Learning Objectives:

• Identify necessary objectives to strengthen your overall branding.
• Effectively analyze competitor online communication efforts.
• Follow guidelines to improve results from digital marketing in a way that is unique to your individual marketplace.
• Describe the practice mission statement and culture in a way that engages pet owners.
• Review and prioritize strategic options for increasing new client acquisition, conversion, and retention using digital marketing.
• Understand how to read and demonstrate client retention results and impact to your overall business.
• Successfully integrate technology tools into the client experience to increase client retention and avoid the appeal of major retailers.
• Evaluate the impact of income loss to online pharmacies and learn how to integrate and apply techniques to achieve better compliance with these clients.

 

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**Click Here to Register**

 

 

Sunday March 29, 2026 

 

Provided FREE for SCVMA Members!

10:00 AM to 2:00 PM
Doors Open at 9:15 for Registration and Breakfast
**Breakfast Included**

 

3 hours of CA Statutorily Approved CE

 

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Presented By:

 

Eric Garcia, IT & Digital Marketing Consultant- Simply Done Tech Solutions

 

Bio: IT expert. Digital marketer. Industry thought leader. When it comes to helping veterinary practices streamline their technology and attract and retain clients, Eric Garcia has a proven track record of educating the industry and producing results. Mr. Garcia is an internationally recognized IT and digital strategist working exclusively within the field of veterinary medicine. His work has been recognized throughout the industry.
Mr. Garcia was voted VMX 2020 Speaker of the Year by conference attendees. He speaks regularly at conferences all throughout the world.

 

 

 

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Sponsored By: